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Open House Leads Tracking

Fellow Agents, I have been tracking open house leads for awhile now and wondering whether or not others out there are tracking how buyers and interested parties find your open houses that you host. More and more, the figures in my personal experience are pointing to buyer traffic coming from Open House advertising primarily from "signs" or "drivebys" and the internet.

Surprising to me, I have seen a recent increase in the traffic coming from the "newspaper" though there have been times when a buyer checks "newspaper" as how they heard about the open house, when there was no newspaper advertisement that particular weekend.

What are your thoughts here?

Your personal experience?

How many signs do you put out?

If you do internet marketing, where do you post the open house? When do you place the ad?

Do your figures vary by the location of the home?

Jeff Mateja is the CEO/REALTOR at Universal Properties at Keller Williams Realty in Portland, Maine, and founder of ILovePortlandMaine.com, a blog about everything Portland, Maine, and beyond. Jeff also offers two premier home search tools for Buyers via FindPortlandHomesNow.com and FindMaineHomesNow.com. If you would like further information on any blog topics, please e-mail Jeff Mateja.

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Comment balloon 8 commentsJeff Mateja • October 12 2008 10:24PM

Comments

I do keep track....it is interesting, they are not coming much from the print ads...it is either signs or the internet...In fact on the second weekend of each month, instead of using the back page of the real estate section for individual property ads (and tons of them!), we have the entire page say "check out the opens on the internet!"....Today was that day, and I had 2 couples through one open house, last week with a print ad I had none (although the packer game was on AFTER todays open, and DURING last weeks open-and now we not only compete with packers, but Jets! since #4 went there and we can get those games locally!)

Over the past two years, I have to agree print ads are loosing any effectiveness and the internet is KING (and CHEAPER!).  It only makes sense, when you think if our average buyer is 32 years old (according to stats) and probably NOT reading the papers, but on the intenet!

Posted by Pat Tasker, Your Milwaukee Metro Area Agent (WI) (Shorewest Realtors) over 9 years ago

Interestingly many of ours are coming from drive by's (from april to sept) The last couple of open houses for us were really really quiet. ~Rita

Posted by Brian Burke, Broker & Advising Expert-Denver Luxury Real Estate (Kenna Real Estate) over 9 years ago

Any open houses I have recently have, the atttendees were all nosey neighbor types who had seen the sign.  Newspaper ads are completely uneffective.

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) over 9 years ago

I advertise in the paper and also pass out flier to the neighbors. Nosey neighbors don't bother me. You never know they may have a friend looking to move in the neighborhood.

Posted by Samantha Bell (Keller Williams Realty Pensacola) over 9 years ago

Jeff,

I have done open houses for 23+ years and as far as I am concerned they appease the seller and do very little else.  The buyers are usually tire kickers, noisy or had nothing better to do.  I had one success in all these years.

Open houses on new construction in a development are totally different, there I had success, half the development sold out from weekend open houses that my assistant sat for me.

Advertising is the biggest waste on open houses.  i use the internet and I post at least 7-10 days ahead of the planned open house.  Signs are the biggest draw.  That is why I bought my own signs and I use them from all directions to the house.  It does pay off to get the people there but the negative is you don't necessarily get qualified buyers.  They don't know the price of the house they are going to until they come inside. 

You will pick up some buyers that will work with you but when I hear that the buyer is working with an agent, I try to get them to continue with that agent unless they are not happy with them.  Loyalty is something I think highly of and I encourage it in the buyers I meet at open houses.  Of course if they are not happy or not working with an agent I am happy to service them.

Hope I helped you on your questions...

Posted by Carol Kope, CRS,CRB,GRI,ABR,CCPS,CIPS,TRC,RSPS (Keller Williams Realty) over 9 years ago

Our brokerage encourages up to post in OpenHouse.com.  I've tried it and didn't see any difference.  Except for a truly GRANDE event which is publicized weeks in advance with ads, banners, mailings and such, I'm convinced the standard open house sign(s) is the biggest draw.

Aloha,

Richard Dolbeare

Posted by Richard T. Dolbeare, R(B), ABR, CRS...Hawaii Multi-Island Specialist (KW Island Living) over 9 years ago

My tracking shows thay come from the internet on 72% of the time. BUT its from a local newspaper that has it on line. So its a paid print ad.

Posted by Chip Jefferson (Gibbs Realty and Auction Company) over 9 years ago

Thanks for the feedback. Open houses have generated a great deal of traffic but I have noticed a lot of what you all have said in your thoughts.

I have begun to flyer the neighborhoods and have seen the neighbors stop by more so, and I increased my signage to every possible entrance to the street. For this past week, I had 12 signs within about a tenth of a mile. No newspaper ad, just Craigslist...and did have a couple point out they saw the listing there.

I appreciate your input and encourage others to comment about their area and what they do differently.

 

Posted by Jeff Mateja, Southern Maine Real Estate (Keller Williams Realty - Universal Properties) over 9 years ago

Participate