Jeff's Blog

head_left_image

Open House Leads Tracking

Fellow Agents, I have been tracking open house leads for awhile now and wondering whether or not others out there are tracking how buyers and interested parties find your open houses that you host. More and more, the figures in my personal experience are pointing to buyer traffic coming from Open House advertising primarily from "signs" or "drivebys" and the internet.

Surprising to me, I have seen a recent increase in the traffic coming from the "newspaper" though there have been times when a buyer checks "newspaper" as how they heard about the open house, when there was no newspaper advertisement that particular weekend.

What are your thoughts here?

Your personal experience?

How many signs do you put out?

If you do internet marketing, where do you post the open house? When do you place the ad?

Do your figures vary by the location of the home?

Jeff Mateja is the CEO/REALTOR at Universal Properties at Keller Williams Realty in Portland, Maine, and founder of ILovePortlandMaine.com, a blog about everything Portland, Maine, and beyond. Jeff also offers two premier home search tools for Buyers via FindPortlandHomesNow.com and FindMaineHomesNow.com. If you would like further information on any blog topics, please e-mail Jeff Mateja.

You may also wish to check out a few of Jeff's other great websites;

UniversalPropertiesMaine.com

GuaranteedSoldMaine.com

Also, let's connect on these great social networks;

Comment balloon 8 commentsJeff Mateja • October 12 2008 10:24PM
Open House Leads Tracking
share
Fellow Agents, I have been tracking open house leads for awhile now and wondering whether or not others out there are tracking how buyers and interested parties find your open houses that you host. More and more, the figures in my personal… more
Upcoming Greater Portland Community Events
share
Here are just a few of the upcoming Greater Portland Community Events that may be of interest to you. If you have been to any of these events in the past… 1. What did you think? 2. Will you go again? 3. Any other… more
Southern Maine Home & Energy Show - October 24, 25, & 26
share
Thought I would promote a great networking / educational opportunity for my fellow REALTORS and clients out there. A great opportunity to learn about building, remodeling, redecorating, and curbing the energy bills. The Southern Maine Home.. more